There have been studies that suggest that currently adults spend an average of well over an hour a day streaming and watching videos online. The king of online content is youtube and will probably continue to be king as it's set the standard for online video since 2005.
It's important for businesses and corporations to understand how valuable video content is for their website. Not only for websites but for all social media platforms. Social media has taken storm the last 4-6 years and we don't see it slowing down any time soon. So if you're not being aggressive with your social media and online video content you are potentially missing out on a good number of clients.
Through many years of doing video production and talking to literally thousands of people we've come to our own conclusion, and it's not earth shattering or some big revelation, that people would rather hit the play button on a video and have information spoonfed to them rather than read a couple of paragraphs on the same subject matter.
Online video content should be a crucial part of your marketing plan for your business or organization. If you ignore it your competitors will be taking potential clients that could've been yours.
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