There have been studies that suggest that currently adults spend an average of well over an hour a day streaming and watching videos online. The king of online content is youtube and will probably continue to be king as it's set the standard for online video since 2005.
It's important for businesses and corporations to understand how valuable video content is for their website. Not only for websites but for all social media platforms. Social media has taken storm the last 4-6 years and we don't see it slowing down any time soon. So if you're not being aggressive with your social media and online video content you are potentially missing out on a good number of clients.
Through many years of doing video production and talking to literally thousands of people we've come to our own conclusion, and it's not earth shattering or some big revelation, that people would rather hit the play button on a video and have information spoonfed to them rather than read a couple of paragraphs on the same subject matter.
Online video content should be a crucial part of your marketing plan for your business or organization. If you ignore it your competitors will be taking potential clients that could've been yours.
We get asked all the time by aspiring filmmakers/video content producers how to break into video production? One of the first things that we tell those trying to break into the TV/Film/Video Production world is to just pick up a camera and start filming something. Doesn't matter what it is just start filming.
What I mean by this is I tell a lot of those hungry to get into this field to get a camera, you can use your cell phone now as technology moves at lightening speed, and just walk into the woods and learn how to compose a shot by shooting a tree wide, medium, and then tight. Get good and comfortable with a camera and then offer friends and family who might have businesses a free video. Anyone who is in video production has done free videos, probably more times than they care to share.
But this is a good way to learn how to frame a interview, get good b-roll, and learn how to become a storyteller, which I feel is one of the most important skills to have in video/film production if you are serious and want to make a career out of it.
We are not big on filming weddings, nothing wrong with it at all and many companies do a fantastic job with it, but it's just not our thing. But if you are an aspiring filmmaker, doing a wedding at a very low cost is also a really good way to hone your skills and if the couple getting married allow you to do the style that's become so popular these days then you could tell a really cool story about their special day.
This is very broad what we are talking about and there is certainly much more involved than just picking up a camera but that's a great place to start and will benefit you so much in the future if you can learn this skill along with many others.
Feel free to reach out to Orange St Films with any questions or comments about video production.
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